01Trading debut
$45M+
trading volume generated on listing day
Marketing * Writing * Web3 * Culture * Internet
a curious marketer somewhere between technology, culture and the internet.
Scroll
It starts with attention.
To people, products and the culture moving around them.
01 / Who
Engineer by .
Marketer by .
Writer by instinct.
Four-plus years across Web3, fintech, technology and consumer brands, turning complicated products into stories people understand, remember and act on.
02 / The Journey
ChennaiBangaloreDundeeLondon
Different cities. Different chapters. Still becoming.
Scroll to travel
Chennai is up ahead.
The beginning
Chennai
India
Engineering school, and a growing suspicion that the internet was more interesting than the syllabus.
The entry point
Writing & internet culture
Words came before funnels. Writing online led straight into crypto, NFTs and the communities forming around them.
NFT launches
GuardianLink · Jump.trade
India's 1st NFT infrastructure company that introduced celebrity NFTs
Attention, scarcity, community and distribution, all colliding in sixty seconds.
10,000 NFTs sold in 60s · ~$400K
The next chapter
Bangalore
India
A move into India's technology and startup hub, and deeper into internet-native work.
Consumer social
Flipkart
A sharp, well-timed pun that pulled major B2B brands into the replies. Internet timing as a craft.
DeFi content & growth
Magpie · Penpie
Top multi-chain DeFi
Communicating financially complex products without dumbing them down: TVL narratives, education, community.
Layer 1 ecosystems
Aurora
EVM chain of NEAR — L1
Ecosystem storytelling across chains, communities and partner projects.
The pivot
Dundee
University's official content creator
Scotland
MSc International Marketing & Management. The accidental marketer makes it official.
Energy transition
Energyom
RWA-based startup — DePIN
Positioning an early-stage energy venture by turning a technical proposition into clear content, market narratives and a sharper route to customers.
Blockchain & sustainability
Sustainable ADA
Cardano's sustainability project
Connecting Cardano, blockchain and the Sustainable Development Goals through education, research and stories of real-world impact.
The move
London
United Kingdom
AI, automation and programmable marketing, building systems that give creative work more leverage.
Layer-1 infrastructure
Concordium
Layer-1 infrastructure for privacy-preserving stablecoin payments.
Marketing Manager
- Content
- Social
- Campaigns
- Partnerships
- Exchange Marketing
- Partner Playbooks
- Campaign Budgets
03 / The Craft
01Build
Campaigns, go-to-market strategies, launch plans, content operations, marketing systems, community activations.
02Write
Brand narratives, social copy, thought leadership, technical explainers, internet-native words that don't sound like advertising.
03Grow
Organic social, community growth, user acquisition, brand visibility, and distribution that's planned from day one, not after.
04Connect
Companies and exchanges. Products and communities. Founders and creators. Technical teams and the people they build for.
05Experiment
AI agents, workflow automation, content pipelines, and programmable marketing: anything that raises creative leverage.
Selected outcomes
Work that moved.
Launches, listings and growth campaigns measured by what happened next.
02NFT launch
60s
to sell 10,000 NFTs, generating ~$400K
03Campaign return
200x
peak campaign ROI
04
$160K
Partner budgets
managed across collaborative campaigns
05
15+
Portfolio
brands and projects
06
4+ yrs
Experience
across Web3, fintech and consumer
03 / Proof of work
Don't take my word for it. Open the files.
14 files / 5 company folders
Selected highlights
A few things worth keeping.
04 / Off the Clock
The work is how. Curiosity is why.
Writing
Marketing, internet culture, people, work, and how ideas spread online.
Photography
Streets, people, natural light. Muted colours, warm reds, candid moments. Chennai, Dundee, London.
Video
Short-form storytelling: work, travel and everyday life, documented as it happens.
☾07அறம்